The folks at Singapore have scheduled the 2011 MMA Forum Event:

The 2011 MMA Forum Singapore brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. They gather here to learn, network and exchange ideas with an unrivaled group of presenters tackling the topic: Consumers Are Mobile: Are you? The event will address four key aspects of this challenge and explore how Consumer Centric Engagement can deliver value to brands and marketers. Brands and agencies recognize that the mobile channel is a highly effective way to reach consumers but the most successful campaigns are built on the understanding that the mobile channel isn’t homogeneous. Learn more about the diverse options mobile presents to ensure a maximally effective campaign.

We are thrilled to co-op with MMA on their upcoming Forum event, running from May 3-5th in Singapore. Mobile Monday members are entitled to a 20% discount with promo code: P21317MMY viaAdvance Registration. For more information download the event brochure. See You There!

A few key sessions include:

• The New Rules of Engagement with Digital and Mobile Consumers: The climate has changed for brands – how is Unilever responding to the changing consumer and marketing landscape?

• The Consumer Perspective on Mobile Advertising and its Impact on mCommerce: This presentation will look at the data to understand the consumer and their usage, habits and sentiment around mobile advertising and its impact on mCommerce.

• Multiplying the Advertising Effect with Enhanced Sensitive Targeting Power: Insight and relevance of the privacy debate supported by evidence of increased revenue by adding targeting filters to mobile campaigns.

• How to Integrate Mobile Marketing into the Carrier Business: Hear a success story of building a mobile marketing business of $100 million, where the permission database contains 1/3rd of the total subscriber base.

Check out the Full Agenda Here […]

Read the full article here.

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