Gamification is spread into every granularity of domain industries. Gartner Group forecasts that it will be used by 70% of the Global 2000 by 2015, and thus spending in excess of $2B on related products, services and technologies according to M2 Research. Benefits will go to every aspect of business engagements and its operations. Fun factor, user involvement and engagement will play an important role in the future compared to the past when we typically viewed users as “lab rats” but now users are more appropriately viewed as “human”.
Gaming environments are constantly changing therefore the product owner/designer should adapt and evolve in order to be competitive. This is a reason for Gsummit 2012 which will take place in San Francisco the 19th – 21st of June 2012. Gabe Zichermann will be responsible for the keynote, as he is a master in Gamification and is often referred to by many sources in the industry.
This is a chance for startups or other businesses to engage in meaningful workshops. See more information at GSummit.